Salla, the Saudi e-commerce giant, has acquired Sweply, a Saudi-based digital advertising platform. Neither party disclosed the value.
More to Know:
- Sweply was founded in 2023 and leverages AI to help businesses by improving ad placements and enhancing results.
- Last year, Sweply announced it had closed a $2 million seed round with the participation of Salla.
- Sweply will be rebranded as “Salla Ads” becoming the official advertising solution within Salla’s ecosystem, and its team will join Salla as a result of the acquisition.
Related Comments:
- Nawaf Hariri, CEO of Salla, commented on the acquisition, stating: “Acquiring Sweply is a testament to our long-term vision of providing innovative and seamless solutions that empower merchants. Our mission at Salla has always been to shape the ‘Future of Commerce’—and with Salla Ads, we are unlocking new opportunities for our merchants to thrive in the digital economy. This acquisition is a strategic step toward building a sophisticated advertising ecosystem, enabling sellers to fully capitalize on cutting-edge marketing tools. The trust of our merchants continues to drive our progress, helping us advance Saudi Arabia’s digital economy and contribute to the goals of Vision 2030.”
- Wael Hassan, CEO of Sweply, shared his enthusiasm for this next chapter, saying: “Since day one, Sweply has been about helping merchants succeed through smart, data-driven advertising solutions. This acquisition strengthens our shared commitment with Salla to innovation and merchant empowerment. Joining Salla’s ecosystem allows us to further enhance advertising solutions that help businesses grow. We look forward to continuing this journey under Salla’s leadership, bringing even greater value to merchants across the region.”
- Ebrahim Mansoor Mutahar, Co-founder and Chief Product Officer of Sweply, commented: “We are proud of what we have accomplished over the past years, and this acquisition highlights Sweply’s significant impact on the market, as well as the strong alignment between our vision and Salla’s. Moving forward, we remain committed to delivering cutting-edge technologies that maximize return on ad spend and further expand the digital advertising network, empowering merchants with greater reach and competitiveness in the evolving marketplace.”