Maseera Holding Acquires Egypt’s Fintech ADVA

UAE-based Maseera Holding has acquired Egyptian fintech platform ADVA. Parties did not disclose the fees of the deal.

More to Know:

  • ADVA was founded in 2020 by Rania Gaafar and provides an online service installment platform in Egypt.
  • Following the acquisition, it will focus on consumer financing once it obtains a digital finance license.
  • ADVA had previously announced a Seed round in June 2022 led by Sawari Ventures.
  • Maseera Holding is backed by 2PointZero Company, founded in 2023, with companies like Beltone and Chimera Capital under its umbrella.

 

 

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