- Startup: e-Commerce, Logistics.
- Founding date: 2022.
- Country: Egypt.
- Investors: Delivery Hero Ventures, Norrsken22, Nclude and A15.
Today OneOrder, the tech supply chain and logistics solution for hotel, restaurant, and catering (HoReCa) industries in Egypt, announces that it has raised $16m equity and debt in a Series A round to expand into the GCC region, starting with UAE. The round was led by current investor Delivery Hero Ventures, with participation from Norrsken22, as well as, Egypt-based Nclude and A15.
On the problem that OneOrder is tackling, Tamer Amer, the founder and CEO of OneOrder said: “Like many supply chains across Africa and the MENA region, HoReCa is extremely fragmented and relies on manual processes involving multiple stakeholders. This results in businesses having limited price-transparency, lack of access to quality stock-keeping units (SKUs), high wastage and storage costs, and limited financing to grow their businesses”.
Amer continues: “Currently, restaurants and hotels must work with hundreds of suppliers to maintain stock, receiving 10 to 20 deliveries each day which disrupts operations without eliminating shortages. Previous attempts to solve the problem have simply digitised the issue, which any ERP can do. Instead, OneOrder takes a comprehensive approach to streamlining the entire supply chain, acting as a one-stop-shop by storing all the ingredients that restaurants might need in our strategically located warehouses”.
OneOrder said it offers a personalised virtual warehouse for online ordering and delivery of more than 700 SKUs, comprehensive analytics and data to manage their operations and access to embedded financing to boost growth. The startup added that it has assisted 1370+ customers in the food procurement process providing them with access to more SKUs with guaranteed quality at lower prices, as well as data and analytics for improved operations and financing for growth.
The technology according to the OneOrder does not just solve problems for the supply chain, but also streamlines associated financing and payments, and is integrated with ERP/POS systems. The startup has worked with the Commercial International Bank Egypt (CIB) to enable variable payments by direct debit – currently, only banks and financial institutions can do in Egypt.
Tamer Amer, Founder and CEO of OneOrder commented: “At OneOrder, we are steadfast in our belief that technology and human creativity form the bedrock of our success. Our philosophy focuses on empowering our customers with technology to automate mundane tasks, thereby enabling them to concentrate on areas that require human judgment. This approach has allowed us to operate with a significantly leaner team than traditional suppliers, demonstrating the effectiveness of our tech-enhanced strategies. We look forward to our expansion into the GCC region”.
Brendon Blacker, Managing Partner at Delivery Hero Ventures said: “We are honoured to lead OneOrder’s series A round and grow our investment as the company revolutionises the HORECA supply chain in the MENA region. This funding creates an exciting opportunity to expand the huge value that OneOrder enables for its customers across a wider geographic footprint and replicate the great success they have already achieved in Egypt”.
Natalie Kolbe, General Partner at Norrsken22 says: “We are pleased to back OneOrder as our funds’ first investment into Egypt, as we believe it has the potential to revolutionise the HORECA supply chains across Africa and beyond. The team is led by exceptionally experienced operators and we look forward to supporting them by opening up multiple new markets and becoming the full stack HORECA technology solution”.
The startup has previously secured a $1m Pre-Seed round in February 2022, followed by a $3m Seed round in December 2022, and plans to expand into the Gulf Cooperation Council region in autumn 2024, build up financing solutions for customers including cards, and further develop the platform after it has implemented an AI-assisted system which saved 60% of customers time and money according to the team.