Salasa, Saudi Arabia’s e-commerce fulfillment platform, announced that it has closed a $30 million Series B round led by Artal Capital, with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.

More to Know:

• Salasa was founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi.
• It provides logistics solutions for the e-commerce sector, including distribution, shipping, inventory management, bonded zones, last-mile delivery, and cross-border logistics.
• The funding will support geographic expansion, product development, and the growth of its dark store network.
• It stated that it has fulfilled and shipped over 50 million products domestically and internationally since its inception, and has become a logistics partner of choice for over 1,000  merchants, including major brands like Noon, Amazon, Cenomi, Boutiqaat, Laverne, Sharaf DG and Alothaim Retail.
• It offers integrations with Salla, ZID, Amazon, Trendyol, and Shopify, and carrier partnerships with Aramex, DHL, Saudi Post, and more than 40 other logistics providers.
• Alsulaiman Group previously led Salasa’s $8.6M Series A round in 2022 with participation from SVC and 500 Global.

Related Comments:

• “This funding marks a major milestone,” said Abdulmajeed Alyemni, Co-founder and CEO of Salasa. “We’re scaling across fulfillment, technology, and talent to become a tech-first logistics company. With our investors’ backing, we’ll plan smarter, deliver faster, and expand globally with forward-thinking logistics.”
• Hasan Alhazmi, Co-Founder and CBO of Salasa, stated, “We’re embedding AI across planning, inventory, and fulfillment to create predictive, self-optimizing logistics,” he added, “This boosts speed, accuracy, and efficiency for merchants, while our cross-border expansion and bonded zone operations open access to new markets regionally and beyond.”
• Wassim Moukahhal, Head of Alternative Investments at Artal Capital, said: “Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We’re excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation. This investment aligns with our conviction that logistics is a key enabler of Saudi Arabia’s digital transformation and a critical layer of the next generation of commerce.”