Tactful, an AI-powered CX platform based in Egypt, has been reacquired by its founders after 3 years of selling it to Dstny.

More to Know:

• Tactful AI offers AI-powered customer experience solutions for businesses.
• The company was founded in 2016 and was acquired by Belgian firm Dstny in 2022.
• Following the reacquisition, the company plans to expand into Saudi Arabia, the UAE, the UK, and Western Europe.
• It serves sectors like retail, e-commerce, hospitality, and financial services, and has invested over $5 million in the past three years to develop its proprietary platform.
• Founded by Mohamed El-Masry (pictured) and Mohammed Hassan, with offices in Egypt and the UK.

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