Shahbandr, the Saudi-based e-commerce enabler, has unveiled its proprietary video commerce technology as a built-in service in the MENA region. This innovation allows merchants to offer seamless and fast purchasing experiences through live video and interactive product showcases.

Why does it matters? This marks the first video commerce integrated service in the MENA region offered by e-commerce enablers.

More to Know:

• Shahbandr was founded in 2022 by Shady Abdelshaheed and Tamer Sharkas, and is headquarted in Saudi Arabia.
• It empowers retailers to build their online stores without needing technical expertise. It offers a full suite of tools—handling payments, delivery, website performance, and data analytics—allowing them to focus entirely on growing their business.
• With this launch, Shahbandr gives online retailers the power to offer live, interactive video experiences that don’t just show off products. The new technology is developed and integrated into the infrastructure to allow retailers smoothly add it to their online stores or marketplaces.
• This empowers retailers to interact directly with customers in real time and boost sales. Shahbandr said that according to recent statistics, video commerce can increase store sales by up to 5x compared to traditional methods. Additionally, live video content keeps customers engaged 10x longer and generates 15x more interaction—leading to greater marketing and sales opportunities.
• Since its launch in Saudi Arabia less than two years ago, Shahbandr says it has empowered over 15,000 merchants to launch and run their stores and marketplaces independently. The company currently operates in Saudi Arabia and Egypt.
• It aims to leverage its technology to take the lead regionally as the first provider of integrated video commerce infrastructure, ushering in a new generation of visually driven, engagement-focused e-commerce.
• The startup also plans to enhance this technology soon with AI-powered tools to enable retailers to create AI-generated videos of their products—eliminating the costs associated with traditional live videos.

Related Comments:

• “With the rise of visual content across social platforms, today’s consumers are no longer drawn to a flat experience—they want to see, engage, and feel something to decide instantly,” said Shady Abdelshaheed, Co-Founder and CEO of Shahbandr. “Video has become the most powerful medium for building trust and triggering purchase decisions. That’s why video commerce marks a fundamental shift in product presentation and online selling. At Shahbandr, we design immersive and interactive experiences that allow merchants to make an impact before even saying a word. Our vision is to empower every merchant to lead the market—not just follow it.”