• Startup: SaaS, eCommerce.
• Founding date: 2019.
• Country: UAE.
• Investors: Jahez Group, Addition, Oryx Fund.

Grubtech, a UAE-based SaaS integration and unified commerce platform for F&B and Quick Commerce enterprises, announced it has raised $15 million as part of its Series B and a Series A extension round.  The Series B round was led by the VC arm of Saudi-based Jahez Group, with the participation of existing investors Addition and Oryx Fund.

Grubtech addresses the F&B sector by providing omnichannel solutions for operations. Its flagship solution, gOnline, provides users a unified commerce engine by integrating a wide set of online and in-store ordering channels into downstream systems like POS, ERP, Inventory, third-party logistic providers and loyalty solutions.  Grubtech also has solutions to streamline in-store operations, fulfilment, and AI-driven data analysis.

Grubtech said it operates across 18 markets and has evolved beyond F&B to include other quick commerce category leaders such as groceries and pharmacies. The startup plans to use the funds to accelerate geographic expansion and establish offices in Saudi Arabia, Europe and the UK.

Founded in 2019, Grubtech has previously announced raising $18.4M including $13M in the Series A round that was announced in 2021.